This month’s theme is Balance. A few days ago, I found myself standing at the finish line of a 100-kilometre walk. I wasn’t the one doing the walking. That honour belonged to Fabrice. After hours of putting one foot in front of the other, he finally crossed the line, medal earned, challenge completed, looking remarkably…
I am supposed to write about Balance. Emotional Balance.Financial Balance.Relationship Balance.Health and Lifestyle Balance. All very sensible. All very grown-up. All very nice on a poster. And I keep looking at this word. Balance. Really? You open the bank app and close it again quickly because, frankly, not today. You tell someone, “I’m fine,” while…
There are moments when life loses its proper size. A small thought becomes a weather system.A simple decision becomes a mountain.A sentence someone said in passing moves into the mind, takes off its shoes, puts its feet on the table, and refuses to leave. Nothing dramatic has happened. Nobody has burned down a building. Nobody…
Brida — a space for people who have something to say Sometimes you only understand what you have built when you stop looking at the individual pieces and begin to see the pattern. This happened to me recently when I looked at the Pineapple archive. There are now more than 300 articles in it. And…
In Brida, Fruitloop and I run a highly automated system. Our standard advertising campaign is set up weeks in advance. Our routine processes are linked to the various tools we use. The Fruitbowl hums away in the background. Jaffelpuff does what Jaffelpuff does. Pineapples and Spuds take on certain invisible tasks. Most of the time,…
I heard the song on the radio on my way to go grocery shopping. Not a dramatic moment. No thunder. No cinematic lighting. Just me, the car, the road, and the ordinary little mission of buying whatever needed buying. Bread, milk, sensible things. The kind of things that do not usually rearrange your thinking. And…
Janita wrote this week about our Spud meeting, our potato lists, and the strange little names we give to things behind the scenes. She is right. We do name things strangely. We have Spuds, Pineapples, Peeling Potatoes, cheerios, Fruitloops, tables, chairs, cartoons, conversations, and probably a few other names that would make absolutely no sense…
There are weeks that pass quietly. And then there are weeks that leave something behind — not loudly, not dramatically, but in fragments. A conversation here. A memory there. A moment that stays longer than expected. This has been one of those weeks. It begins, as it often does, somewhere familiar.In conversations about work —…
