Created by Fruitloop, celebrated by The Mayor as we enter our end-of-working-week ritual. At Fruitloop University, dancing chickens, volcanic spa treatments, militant coconuts and a broom with helicopter ambitions lead me towards a rather human mystery: why we do the things we do, and why being different matters. There is a moment when the record…
Where the Questions Hide. In this issue, we dive headfirst into a simple, baffling question: Why do we do that? Sometimes we do strange things. We keep the empty ice cream tin just in case. We leave WhatsApp messages unanswered, panic over Sunday night speeches, and let junk drawers collect dust until they refuse to…
Stand there. Keep this. Do it that way. Don’t throw that out. Why? Good question. Everyday life is full of little rules, habits and bits of logic that nobody seems to remember inventing. We follow them because they feel obvious. Sensible. Normal. Until somebody asks why. Pineapple 28 goes looking for the logic hiding in…
Staring from the surface of the moon as the spaceship leaves without me. It was supposed to be a standard, productive Monday. We had just come off a lovely weekend—the kind filled with places to go, things to do, and people to see. I had my to-do list ready. The Mayor had his. We had…
By Fruitloop and The Mayor, and it’s ok if you don’t understand. We don’t either. Or? At Fruitloop University’s magical supermarket, a dragon, an alien, a mermaid and a nervous garden gnome discover that the difficult part is rarely finding the answer. It is having the nerve to ask the question. There are supermarkets, and…
The mystery began with a button. It sat beside the lift, perfectly ordinary, slightly scratched, with a small red light in the middle. Nobody pressed it. People pressed the buttons above and below. Once, a child reached towards it and his mother quietly moved his hand away. There was no warning. No sign. Nothing to…
What happens when you stop trying to control the destination and simply let a thought take you for a walk? Next week at Brida, we are exploring the uncharted paths that open up the moment we trade certainty for momentum. In a world that loves solid plans and clear trajectories, we are taking a step…
What happens when we reach the edge of what we can know? In Pineapple 25, the answer might begin with a photograph from another country, a seven-year-old’s remarkably confident plan for adulthood, a dragon that refuses to remain imaginary, or a lunch table where somebody wonders whether every question should really be asked. Stepping Through…
The coffee has gone cold again. It sits on the edge of the desk, a dark, still pool next to a mountain of open tabs, sticky notes and proof sheets. Outside, the world is moving at its usual, loud pace. Cars hum down the street, neighbours argue about the fence line, and the day marches…
What happens to our wonder when the answer to every question is just a click away? Next week at Brida, we are exploring the spaces where certainty ends and real discovery begins. In a world that demands instant answers, we are taking a step back to look at the beauty of the unanswered, the unsaid,…
