The Logic We Never Check.

Stand there. Keep this. Do it that way. Don’t throw that out.

Why?

Good question.

Everyday life is full of little rules, habits and bits of logic that nobody seems to remember inventing. We follow them because they feel obvious. Sensible. Normal.

Until somebody asks why.

Pineapple 28 goes looking for the logic hiding in plain sight — and for the wonderfully human moment when “of course” turns into “hang on a minute…”