The Pineapple
Published weekly in Cleebourg, France.
Publisher and Director of Publication: Frank Peters
Editor - Janita Le Grange, South Africa brida.eu/pineapple
Editorial
Building, Bread, and Unexpected Twists.
This week’s editorial, by Janita Le Grange.
This week’s editorial arrived with its own set of challenges. My mind is bursting with so many things to talk about that I feel like I simply don’t have enough paper to write it all down.
Lately, I’ve found myself thinking a lot about the twin forces of building and destruction.
We build so many things—a new story, a fresh idea, a visit to an old building, or the foundation of a new friendship. But on the flip side, there is also destruction: those moments when circumstances sweep in and seem to dismantle all the hard work we’ve put in. Somewhere inside that tension sits a story. There is a hidden meaning there that I am deeply curious about. I am following the thread of that idea, even if I haven’t quite figured out where it leads just yet.
Last week, I sat down and wrote a brand-new story—one I’m genuinely happy with. But finishing it made me look back at my older stories, wondering if there’s room for them to grow a little more. All in due time, I suppose. It’s all part of following an unexpected idea. It leaves me curious: Could I write a Part Two for all my stories, while keeping the same sudden twists and unpredictable turns?
That thought actually came to me while watching a few episodes of Reacher. The plot takes these completely unexpected turns—I love a good mystery that seems absolutely unsolvable right up until the twist hits, and somehow everything turns out right in the end. But more than that, it sparks that eternal question: What happens next?
And then, right in the middle of all these big thoughts, came something completely unexpected: a loaf of home-baked bread.
It was amazing—soft, fresh, and nothing like the mass-produced bread we usually buy from the supermarket. The very first bite took me straight back to my childhood. It tasted exactly like the unbranded, fresh-out-of-the-oven bread we used to buy from the small shop near my house growing up.
Naturally, it sparked my curiosity immediately: How on earth do I bake bread like this?
Honestly, I have no idea. But it brought me right back to the concept of building: What ingredients do I actually need to “build” the perfect loaf of bread?
And more importantly for today: What do I need to build the perfect editorial?
I think the answer is the same for both. It all comes from the heart and soul. Whatever happens around us—whether we are creating something new or picking up the pieces after a bit of destruction—we use our experiences to build, we lean into our curiosity, and then we have the courage to follow the unexpected idea wherever it decides to take us.
Welcome to this week’s issue of The Pineapple. Pull up a chair, slice off a piece of something fresh, and let’s see where the unexpected takes us this week.
In This Issue
In This Issue
What happens when we stop trying to direct the traffic in our own minds and simply let an unexpected idea take the wheel?
In this week’s issue, the journey begins at the editorial desk, where building, destruction, storytelling and bread somehow collide. Sometimes curiosity starts with a grand question; other times, with something small enough to take us straight back to childhood.
From there, the threads scatter in directions you might not expect.
Ralf opens the door to a mind where a smell, an object or an unfamiliar dish can set a film running. Elsewhere, Monica’s travels through Europe become a collection of unexpected sights and small discoveries, while Fabrice considers what happens to our appetite for adventure when the adventures themselves begin to change.
As we move deeper, we bump into the rules, structures and habits we build around ourselves. Manfred considers what it means to stay three steps ahead, while Alexander starts poking at the restrictions governing everyday life. Ritesh and Ismar compare the libraries of the past with the instant answers of today. And across the street, a house coming down leaves Fruitloop wondering about rubble, what we keep, and what might come next.
Sylvie offers a wonderfully practical way of thinking about when curiosity is enough to make us step into the unknown. Bruce and the Mayor, meanwhile, consider AI and what happens when technology moves into the background while humans remain at the table.
At Lunch, one deceptively simple question about where we put our energy sends the conversation somewhere altogether less predictable. And the Mayor has another encounter with technology of his own, beginning with that increasingly familiar instruction: Prove you are human.
There is food, too. Ralf eventually makes it back to the kitchen with a legendary old sailor’s dish that may require a little culinary courage.
Finally, Peeling Potatoes lets an unexpected idea misbehave completely, tangling fairy tales, champagne and several other things that probably had no business meeting one another.
Pineapple 26 follows ideas that arrive from different directions and don’t always go where we expect them to. Some lead somewhere serious. Some stay small. Some become wonderfully ridiculous.
The doors are open. Turn the page, follow the trail, and see where it takes you.
Member Stories
There Is a Film Running in My Brain.
By Ralf, Germany.
For me, curiosity can begin with a smell, a beautifully made object or one clever piece of engineering. Then the picture starts forming in my head — and after that, it can be very difficult to leave the idea alone.
I have really done this. I am standing at the supermarket cashier, I see a recipe in a book and think, Oh, that looks nice. Then I look at the ingredients. I don’t have this. I don’t have that. So I put my shopping in the car, go back into the supermarket and buy the rest.
This is completely normal for me. Perhaps the cashier thinks differently.
When an idea catches me, my brain begins working. I can already see the meal. I can taste it before I have cooked it. There is a film running in my brain and, once this film has started, you should not suddenly change the programme.
Especially with food.
First Comes the Smell.
Very often, curiosity starts with a smell. I remember Lisbon in 1994. My wife and I were walking somewhere away from the beautiful tourist streets when suddenly I had this smell in my nose.
Piri-piri chicken.
I knew the smell because Portuguese people back home made this kind of chicken. My wife was not so sure, but I said, no, I must look. We followed the smell and found a simple restaurant with chickens cooking over charcoal.
That was it.
We sat outside. I ordered piri-piri chicken with French fries and a Portuguese beer. I ate everything. Then the man from the restaurant came and asked if everything was okay.
Yes, everything was okay.
I wanted another chicken.
He looked at me and thought I wanted it to take away.
“No, no. To eat here.”
For this man, I think the world was going down.
We stayed a long time. There was food, beer, a Portuguese spirit and not much desire from me to continue sightseeing. I told my wife we could simply stay in this restaurant for the rest of the holiday. The next morning, friends told us we had been sitting in a bad area of Lisbon.
Maybe.
But the chicken was fantastic.
That is how smell works with me. At a festival, at a harbour event, somewhere in another town, if there is a good smell in my nose, I cannot just walk past and say, Ah, interesting.
I have to try it. Minimum.
Once the Film Starts.
And once the idea is there, I am not very good with a cooling-off period. When somebody tells me, “We are going there and we will eat this,” my brain prepares everything. The table is there. The food is there. The drink is there. I can already see it. If somebody changes the plan shortly before we arrive, I have a problem.
Mit Essen spielt man nicht, und nicht mit mir.
You don’t play with food. And especially not with me.
It sounds very serious. It is serious. But it is also this fantasy in my head. I don’t have a little note saying, Maybe we eat there later. No. The complete film is already running.
It sounds very serious. It is serious. But it is also this fantasy in my head. I don’t have a little note saying, Maybe we eat there later. No. The complete film is already running.
Fifty Knives and Counting.
The same thing happens with objects.
Last week I thought I had about 45 kitchen knives. Then I counted them.
There are 50.
This is important information.
In the beginning, knives are practical. You need a small one for peeling potatoes. You need a long knife for cutting roast beef into thin slices. You need a cook’s knife for herbs, a flexible knife for filleting fish, another one for Spanish ham or gravlax, another for taking meat from the bone.
So there are knives you need.
And then there are the knives you want.
This is where life becomes more interesting.
I like a well-made knife. I like the steel, the shape, the way it sits in the hand, the reason somebody designed it exactly like this. I see a good knife and think, Oh. I need it.
Maybe “need” is not always technically correct.
But we should not become too bureaucratic about these things.
And there is still no Porsche knife.
This is my big problem.
A Pencil Is Not Just a Pencil.
It is the same with pens. The Mayor said, “A pencil is a pencil.”
No.
Wait a moment.
I like good writing instruments. Montblanc, Faber-Castell, beautiful pens and pencils from Switzerland. With a Montblanc, it is fantastic simply to hold it in your hand. There is workmanship in it. Detail. A serial number. It feels like something made to be kept.
For me, writing with a good pen is almost a philosophy. I like when it glides across the paper. I like a broad, soft line. I hate a pen that scratches.
And there is the small pleasure of choosing one. If I am going somewhere, I can think: what do I take today? Orange? Yellow? Faber-Castell? The Swiss one?
Other people perhaps do this with shoes or handbags.
I do it with pens.
That is why usefulness is not the whole story. A normal pen can write. A normal knife can cut. But sometimes I like something simply because it is beautifully made.
I have the same feeling about an old Porsche 911 Targa from around 1972. I like it because it is special and because I could work on it. In my head, it has something of the Montblanc about it.
It has character.
The Table I Didn’t Know I Needed.
Curiosity can attack anywhere. Recently I was at a triathlon with my wife. I was near the place where people received their start numbers and suddenly I saw a table.
Normally, you do not go to a triathlon because you need a table.
But this was a fantastic table.
Aluminium. About three metres long and sixty centimetres wide. You could pull it apart and fold everything together. I looked at it and immediately thought about my outdoor kitchen.
So of course I had to find out where it came from.
I asked one person. She sent me to another. He told me about a supplier near Hamburg.
Now I had the information.
Then I told my wife, “I need this table.”
Ten minutes earlier, there was no table problem in my life.
Then I saw the table.
Now there is a table problem.
Curiosity Is Contagious.
Other people can start this process too. I have a friend who loves tools. If I look inside his tool cupboard, I can become very dangerous. I see one thing and think, Oh, this is good. Then the next thing is good too. We can pull each other upwards towards the newer tool, the better tool, the thing we did not know we needed five minutes earlier.
It happens with barbecue. Somebody gives me meat with a special herb mixture and it tastes fantastic. Immediately I want to know what it is and where it comes from. At one barbecue event, a man had created his own spice. He mentioned there might soon be a problem getting it from the same distributor.
I heard only one important message:
Buy it now.
The Mayor asked whether perhaps there are two Ralfs. One is the spontaneous one who says, “Interesting!” The second is the engineer standing behind him with a clipboard, asking for specifications before anything happens.
No.
There is only the first one.
Sorry.
I Don’t Need Hanoi.
The Mayor tried one last experiment. Suppose I taste one extraordinary Vietnamese dish. How far can food pull me? A restaurant? A cookbook? A cooking class? Or does Ralf eventually stand in Hanoi saying, “I came because of the soup”?
I don’t need Hanoi.
I already had my version of this story with Thai food.
Years ago, I was at a birthday where Thai food had been prepared. There was one dish I wanted to try, and a Thai woman warned me: no, no, this is not for German men.
My wife also told me not to eat it.
Naturally, this did not improve the chances that I would leave it alone.
I said I would only smell it.
Then I tried a little.
For one moment I thought, Where is the problem?
Then there was a bomb in my body.
People were calling for milk.
But this was not the end of my curiosity. It was the beginning.
Afterwards I spoke to the woman who was cooking and said I wanted to come into her kitchen and learn something about Thai food. So one Saturday evening we cooked together.
I did not fly to Thailand. It is too long a flight for me, and I don’t like this.
I went into a kitchen.
That was enough.
The Story Has Already Started.
Maybe this is what following an unexpected idea means for me. I don’t need every idea to become a huge adventure. I need to get closer to it. Smell it. Taste it. Pick it up. Ask where it came from. Find out how it works.
And sometimes, of course, buy the table.
Because once the film is running in my brain, the story has already started.
Feature
The Library in Our Pocket.
By Ismar, Brazil and Ritesh, India.
From shared schoolbooks and battery radios to AI companions, Ritesh and Ismar trace what happens when finding an answer becomes easy—and judgement becomes the harder part.
There was a time when finding an answer could mean walking for an hour, asking an older relative, waiting for a newspaper, listening carefully to a battery-powered radio—or simply working the problem out for yourself.
Ritesh knows that world through the stories of his parents in India. Ismar knows it from his own childhood and from his parents’ lives in rural Brazil.
Today, Ritesh opens his laptop at work and asks an AI assistant, “What is there for me today?” Ismar, now sixty-five and back at university, carries what he describes as a teacher on his phone.
The distance between those worlds is barely a lifetime.
And perhaps the most important change is not that we suddenly know more. It is that the difficult part has moved.
Once, the problem was finding an answer. Now it may be deciding what to do with all the answers we have.
When Knowledge Was Scarce.
Ritesh’s father did not have an easy journey to school. After moving away from his parents to live with relatives, he walked for about an hour in the morning and again in the evening. There were few teachers. Sometimes one or two had to look after much of the school, and bright older pupils could be sent to teach younger children.
Ritesh’s father was one of those good students.
He belonged to a generation for whom education was becoming increasingly important. Ritesh remembers his grandfather as someone who could write his name and the names of family members, but who had received little formal education. His father’s generation was encouraged to study rather than spend the whole day working on the farm.
His mother’s experience was different again. She walked several kilometres to school, but household work still had to be done before and after class. Her brothers wanted their sisters educated, partly because an educated girl was considered more likely to marry into a good family.
School was strict. Teachers carried authority. Mathematics, science and language mattered. Extracurricular activities barely featured.
And when a schoolbook could not answer a question, you asked somebody.
An older relative, a more advanced student or a teacher became the search engine. There were few books beyond those required for school. If several children wanted another one, Ritesh remembers, they might pool their money and buy a single copy to share.
Information travelled through people, and it travelled slowly.
A newspaper might arrive in a nearby centre. Radio brought government news and songs. Sometimes the person with the most connections became the person who knew what was happening. Something might have happened days earlier before the village heard about it.
That was simply how information moved.
Ismar’s family story stretches further back. His parents, born in the 1930s, had only brief periods of formal schooling. His mother spent some months at a school in Campo Grande, but much of her education took place on a farm, where a teacher was hired to teach her and her sisters.
Years later, after becoming a widow and approaching forty, she returned to education and started high school. Eventually she stopped. Mathematics and physics had become too difficult.
For the rural generation in which she grew up, school had not carried the same importance it later would.
There was also nowhere obvious to turn when a problem appeared. The nearest neighbour was about five kilometres away. There was no telephone, no internet and, for a time, no collection of books at home.
There was also nowhere obvious to turn when a problem appeared. The nearest neighbour was about five kilometres away. There was no telephone, no internet and, for a time, no collection of books at home.
“They had to discover by themselves,” Ismar said.
His father owned tractors and cars and repaired almost everything himself. If something broke, there was no YouTube tutorial waiting. You looked at the machine, tried something and learned.
Later, dictionaries and an encyclopaedia appeared in the house. The family had a radio powered by batteries because there was no electricity. That radio became their connection to the wider world.
The nearest significant city was around 120 kilometres away.
Knowledge existed somewhere. Distance stood between you and it.
When the News Comes Looking for Us.
Today, the problem is almost reversed.
In Campo Grande, Ismar starts with his phone, scanning headlines from a major news site and an online newspaper to which he subscribes. Printed newspapers, he says, are becoming difficult to find.
In Bangalore, Ritesh no longer watches conventional television news or reads a newspaper. Much of what reaches him comes through X and YouTube.
But he has deliberately reduced the amount of news he consumes.
There was a period when he followed too much of it, too often. Now a headline may be enough. If something genuinely catches his attention, he goes deeper, checking other sources, journalists and competing points of view.
That distinction matters because speed and repetition do not make something true.
Ritesh has watched dramatic claims spread during recent international conflicts, sometimes across mainstream news as well as social media, only to be contradicted later. His response is practical: follow people you agree with, but also people you do not. Find journalists who are prepared to report inconvenient facts. Do not depend entirely on one channel.
Ismar is more sceptical still. When something reaches him, he said, he cannot always know whether it is true. What the public receives may only be one part of what has happened.
We can now hear within minutes that something has happened on the other side of the planet.
Understanding it is another matter.
Ritesh described becoming fascinated by reports about efforts to create alternative international payment systems. He started searching, watching specialist discussions and comparing reports. The more he looked, the less concrete information he found. Eventually the subject lost its grip on him.
The information was abundant.
Understanding remained difficult.
A Teacher on the Phone.
Years ago, Ismar imagined owning a personal library of around 3,000 books.
Then he began thinking about the practical problem. What if he had to move? Thousands of volumes would become a burden.
Gradually another idea replaced the dream.
The internet, he decided, was “a movable library.”
Artificial intelligence has taken that thought one step further.
“I think it’s a teacher that I can have on my cell phone, on my laptop all the time,” he said.
It can correct his writing. It can help with university work. It can answer in seconds a question that might once have required hours of searching.
The speed still astonishes him.
But his trust has changed. At first, Ismar says, he believed AI almost completely. Now he compares answers from different systems because he knows they can be wrong.
He also draws a line between using AI and passing its work off as his own. He can often recognise writing that sounds artificially produced, and he does not want the machine to replace his own contribution.
The reaction is a mixture of admiration and suspicion.
How can something answer so quickly? And if it answers that quickly, how much should we believe it?
For Ritesh, the relationship with AI has become even more practical.
Every morning at work, he opens his laptop and clicks Copilot.
“What is there for me today?”
It shows his meetings, suggests what may need preparation, identifies unread emails and points out messages in which he has been mentioned.
Instead of opening Outlook and allowing the inbox to control the morning, Ritesh can see what is waiting and decide his own priorities.
That matters because his career is changing. He is moving from senior technical writing towards product analysis.
In his previous work, writing was central. A technical specialist might provide difficult material and Ritesh would restructure it, simplify it and make it understandable. AI’s ability to generate and rewrite text naturally made that kind of work feel vulnerable.
His new role requires something different: asking good questions, setting priorities, understanding products and making decisions.
Here AI feels less like a competitor and more like a companion.
When he asks about design thinking, APIs or unfamiliar technology, the system does not merely define the term. Because it knows something about his work, it can explain why that knowledge matters to his new role and suggest what he should study next.
“I feel that I have a system who is so knowledgeable,” Ritesh said. “I have a person who’s a companion.”
For someone entering unfamiliar professional territory, that has reduced the fear of not knowing.
It has also changed what can be created. Ritesh described prototypes that once demanded significant specialist time but can now be produced quickly with AI-assisted tools.
“Bringing your ideas to life, especially in the digital world, has become so easy,” he said.
Then came the qualification.
Creating is easier. Sustaining, scaling and deciding what is worth creating remain harder.
The Answer Is Not the Decision.
Ritesh has already seen what happens when an AI gives a confident answer from the wrong source.
At work, Copilot can search shared company documents. But if five versions of the same file exist, the system may find an older version that appears to match the question and build its answer from that.
A person familiar with the work knows the document is outdated.
The machine may not.
Suddenly, expertise, organisation and judgement matter more, not less.
The same happens with something as ordinary as an email. Ritesh can ask AI to draft a response. It may write flawless English and still get the meaning wrong. He changes the context, adjusts the instruction and asks again.
The grammar worries him less now.
The judgement matters more.
“Our judgement, our intervention is required to make that perfect,” he said.
That may be the deeper change taking place around us. The easier it becomes to produce an answer, the more valuable it becomes to recognise a good one.
And that brought the conversation back to education.
At nineteen, Ismar remembers admiring many of his university professors. At sixty-five, back in university with professors younger than he is, his relationship with authority has changed.
Sometimes he wonders whether today’s professors possess the breadth of knowledge he remembers from the past. Then he questions his own conclusion.
Perhaps the professors have changed.
Perhaps he has.
“Maybe my level of criticism” is higher now, he suggested.
He does not have a definitive answer.
Ritesh approached the same question differently. What still has to be learned slowly?
“Patience,” he said.
And intention.
He remembers teachers who were not always exceptional experts but who turned up, worked through the curriculum and took the responsibility seriously. He also remembers discovering outstanding university teaching online—not somebody simply reading from slides, but a teacher connecting theory with experience and explaining why something mattered.
The information itself can be found in a book, on a website or now through AI.
The connection still has to be made.
So does the ability to sit in a classroom, concentrate, return the next day, practise, listen and continue when an answer is not immediate.
Near the end, Ritesh returned to books.
As a child and later as a student, he used to watch interviews with knowledgeable people sitting in front of shelves filled with them. He wanted that background for himself. One day, he thought, he would build a library.
Now almost every book he could want is accessible.
What he lacks is time.
He still imagines buying books, reading them and eventually sending them back to his family home, slowly building the library he once dreamed of.
Then he looked across the screen at Ismar, sitting in front of what appeared to be an impressive wall of books. Ritesh admired it. He thought perhaps Ismar was joining the conversation from a university library.
Ismar smiled.
The library was virtual.
It was a fitting final image.
One generation shared books because they were scarce. Another carried news through battery radios. Today we can place an entire library—and something resembling a teacher—inside a phone.
The answers have arrived.
What we do with them may still take a lifetime to learn.
Postcards
Monica in Europe. Wuppertal – Edinburgh – Stockholm.
I had seen pictures of the Wuppertal Schwebebahn before, but standing underneath it is something else entirely. It opened in 1901, which means people here were travelling through the city in a suspended railway two years before the Wright brothers made their first powered flight. Somehow, after 125 years, it still looks slightly futuristic.
Wuppertal, Germany.
And then there is the part of its history I wasn’t expecting. In 1950, somebody decided it would be a good idea to put a young circus elephant called Tuffi on board as a publicity stunt. Tuffi disagreed, panicked, broke through the side of the carriage and fell into the River Wupper below. She survived with only minor injuries.
So there I was, admiring one of Germany’s great pieces of engineering history and thinking: of course. Build an extraordinary railway, keep it running for 125 years… and at some point, somebody will put an elephant on it.
Dumffries – Scotland
I thought I was simply looking at a rather grand old Scottish hotel. In fact, this building began life around 1901 as part of the Crichton Royal Institution in Dumfries, one of Scotland’s best-known psychiatric hospitals.
More specifically, it was built as a laundry annexe, where female patients worked, before later becoming medical offices and stores. Today, after more than a century of changing uses, it is part of a Holiday Inn.
I rather like that. You arrive expecting a bed, breakfast and perhaps a decent cup of tea, and discover that the building has already lived several completely different lives before you ever walked through the door.
Edinburgh – different!
This one definitely caught my attention. At the Ibis Budget Edinburgh Park, even the toilet door appears to have its own nightlife. A donkey in sunglasses, a dog with headphones, another apparently auditioning as a singer, and a bird playing the saxophone.
I have stayed in plenty of hotel rooms where the bathroom door was best ignored. This may be the first one where I stopped to photograph it.
Somebody, somewhere, clearly decided that going to the toilet did not have to be a completely serious business.
I had always thought of haggis as something you sat down to eat with a certain amount of ceremony. Apparently not. In Scotland, it can simply appear beside the sausages, mushrooms and eggs at breakfast.
There it was on my plate first thing in the morning: warm, peppery, slightly mysterious, and far better than its reputation suggests.
I even had a haggis pizza a few years ago at the cafe in Thornhill.
Nothing quite says good morning from Scotland like eating haggis before you have properly woken up.
The Mayor gave me one very specific job while I was in Scotland: find a unicorn for Fruitloop.
This should not have been difficult. After all, the unicorn is actually Scotland’s national animal. It has appeared in Scottish heraldry for centuries, so I assumed every gift shop would be overflowing with them.
It has appeared in Scottish heraldry for centuries, so I assumed every gift shop would be overflowing with them.
I was wrong.
I searched. I looked on shelves. I inspected suspicious-looking fluffy things. But everywhere I went, the unicorns had apparently been driven out by Highland cows.
Highland cows of every imaginable description. Big cows. Small cows. Very fluffy cows. Slightly deranged-looking cows. Cows with enormous noses. Cows with brightly coloured woolly hair. If Fruitloop had asked me to bring back a Highland cow, I could probably have supplied an entire herd.
Perhaps there is a perfectly sensible commercial explanation. Highland cows are real, ridiculously photogenic, immediately recognisable as Scottish and translate extremely well into soft toys. Unicorns, despite holding the official title, seem to have lost control of the souvenir industry.
So, Fruitloop, I am sorry. I tried.
The Mayor sent me to Scotland looking for the national animal, and all I could find were cows.
Stockholm
Stockholm City Hall looks particularly impressive at night, with its tower rising above the water and the Three Crowns glowing at the top.
It was completed in 1923, and one of my favourite details is that the architect, Ragnar Östberg, was apparently rather particular about how people should experience the building. Even the gradients of the passages inside the tower were carefully considered.
And then there is the wonderfully Swedish little contradiction inside: the famous Blue Hall is not actually blue. It was supposed to be, but Östberg liked the exposed red brick so much that he changed his mind. By then, however, everyone was already calling it the Blue Hall, so the name stayed.
I rather like that. Build something grand, change your mind halfway through, and simply keep the original name anyway.
Stockholm makes much more sense from the water. The city is spread across 14 islands, so the boats are not just part of the scenery; they are part of how the city fits together.
Looking across at Blasieholmen, I could see the Grand Hôtel Stockholm on the left, followed by the wonderfully ornate Bolinderska Palatset, with the large KAK letters on the roof. KAK stands for Kungliga Automobil Klubben, the Royal Automobile Club, which once had its headquarters there. Beside it stands the former Swedish Employers’ Association building, and further along the waterfront is the Lydmar Hotel.
Gliding past all of them was one of Stockholm’s sightseeing boats, full of people doing exactly what I was doing: looking back at the city and trying to work out which island was which.
It felt like the right way to see Stockholm. Stand still for a moment, watch the boats pass, and let the city arrange itself around the water.
I saw this coming towards me in Stockholm and, for a moment, genuinely had no idea what I was looking at.
It has wheels. It has a windscreen. It is unmistakably shaped like a bus. It also has enormous teeth painted across the front, which does not exactly inspire confidence.
And then comes the strange part.
This is the Ocean Bus, an amphibious sightseeing vehicle. It drives through the streets of Stockholm like a perfectly ordinary bus and then, instead of stopping at the water, simply drives straight into it and becomes a boat. The whole tour takes about an hour, part on land and part on the water. (Ocean Bus)
Stockholm has many elegant ways of showing off a city built across islands.
Apparently one of them is to climb into a bus with shark teeth and hope the driver remembers when to start floating.
One of the more serious stops in Stockholm was the Nobel Prize Museum in Gamla Stan.
It tells the story of Alfred Nobel, the prizes that bear his name, and the people whose work has changed science, literature, peace and the way we understand the world.
What stayed with me most was the reminder that achievement rarely arrives looking polished. Behind the famous names are usually years of uncertainty, failed attempts, stubbornness, curiosity and work that nobody noticed at the time.
It is an impressive place, but also a very human one.
I looked out the window at exactly the right time!
Moose stew. 275 kronor.
There are moments when travelling when you can spend far too long asking whether something is sensible, traditional, touristy, expensive, authentic or simply a very bad idea.
And then there are moments when the answer is much easier.
I was in Sweden. There was moose stew on the menu.
Why not?
Member Stories
Three Steps Ahead.
By Manfred, Germany.
What years of software development taught me about quality, curiosity, ego—and knowing when to try another path.
Imagine installing a software update by asking a robot to chisel the new code into a stone slab.
My first thought is simple: the chisel will break.
It sounds ridiculous, but it reminds me of the early days of software. Before downloads, we sent updates on floppy disks through the post. If an update needed five disks, you could almost guarantee that disk three or four would be unreadable. Then the whole thing had to be sent again.
That is what experience teaches you. The more small parts a process depends on, the more opportunities there are for something to go wrong. Sometimes it is not the grand idea that fails. Sometimes the hammer handle simply comes loose.
The devil is in the detail.
And yet experience creates its own danger. After doing something for long enough, you can become very sure that you know how it should be done.
Sometimes that is exactly when you need to question yourself.
Proper Means More Than Correct.
I trained as an electrician and started my apprenticeship at sixteen. I came out of a protected home environment and suddenly entered a completely different world. I had to learn responsibility, standards and what a proper piece of work actually looked like.
For me, a job is properly done when two things are true. First, it meets the required standards. Second, I am satisfied with it myself.
That second part matters more than people sometimes realise.
Recently, workers opened the pavement outside my property to lay cables. When they closed it again, I watched them pick up each paving stone and look carefully at how it fitted with the next one. They could have thrown the stones back into the hole and left.
They didn’t.
You could see that the result mattered to them.
I think you can often recognise that in somebody’s work even when you know nothing about their profession. You see whether they care.
But caring has a dangerous side too.
When 110 Per Cent Is Enough.
I have a tendency to make things too perfect.
Software makes this particularly easy. You finish something and think, perhaps I could improve this part. Then another idea appears. Then another function. Then a better design.
You want the people using it to say, “Wow, this is fantastic.”
So you keep going.
At some point experience has to apply the brakes. There was a requirement. Have I fulfilled it? Does it work? Am I satisfied?
If yes, stop.
Sometimes 110 per cent has to be enough.
I have learned another version of the same lesson: a finished version 1.0 is better than a half-finished version 2.0.
You can have a thousand ideas for what comes next, but first you need something that works. Use it. Test it. Learn from it. Then improve it.
Otherwise you can keep adding until you have created an enormous block that looks impressive but no longer functions.
Better a small block that works.
I learned that the hard way. Once, I reached a point in a software project where I could no longer understand what I had programmed myself. I had followed one idea into another until the structure had become too complicated.
Once, I reached a point in a software project where I could no longer understand what I had programmed myself.
I threw it away.
Weeks of work went into the bin and I started again from zero.
Software is like building a house. If the foundation is bad, you can keep adding walls, but the house will always wobble.
The foundation has to be right.
Don’t Attack My Baby.
There is another problem when you create something yourself.
It becomes your baby.
Software development is a little like writing a book. You put time into it, thought into it, perhaps even part of yourself into it. Then somebody comes along and says, “I don’t like it.”
My first inner reaction can be rather dramatic.
Who are you to criticise my baby?
You immediately want to defend it. The other person does not understand what you were trying to do. They don’t know how much thought went into it.
Then comes the difficult part.
Maybe they have a point.
Perhaps something could be changed. Perhaps there is another route to the same goal. Perhaps they simply don’t experience your creation in the way you expected.
The art is getting out of defence mode long enough to look again.
That is not easy.
The Fight With Yourself.
A few years ago, I began working with a colleague roughly half my age. Naturally, he had a different style and different approaches. He had also learned things academically that I had learned only through years of experience.
That tested me.
The real question was not whether a younger colleague could have a better idea. Of course he could.
The question was whether I could look at it properly and say, when necessary: yes, this is better than the way I did it.
The biggest fight was mostly with myself.
Experience is valuable, but experience does not only mean that you have seen many successful things. It also means you have seen plenty of things go badly wrong. That can make you cautious.
Sometimes too cautious.
A younger person may simply try something because they do not carry all those old disasters around with them.
The best situation is when both sides bring something useful. Experience says, “Be careful.” Curiosity says, “Have a look.”
I am now working with people much younger than me, and I can still work at the same level. My work is respected.
I take something from that.
Apparently, I haven’t done everything wrong.
But staying at that level means continuing to learn. In software there is no standstill. You go to bed, wake up the next morning, look online and suddenly discover something that makes you think: that is exactly what I was looking for.
You do not have to jump onto every passing train.
But you need enough curiosity to look at the timetable.
Tarte Flambée Changed Something.
Strangely, I am much braver with software than I am with food.
A few years ago, on my way to southern France, the Mayor presented me with a Tarte Flambée for the first time. I looked at it with considerable suspicion.
When it comes to food, I can be very traditional. There is an old German saying: What the farmer doesn’t know, he doesn’t eat.
That can describe me rather well.
But I tried the Tarte Flambée.
And I liked it.
I cannot say that one meal changed my life, but something did shift afterwards. Over the years, I started trying things I would once have rejected immediately.
I even discovered that I like tzatziki.
Earlier I would have said: absolutely not. I don’t want that stuff on my plate.
Then I tried it.
Oh.
Not bad at all.
That is perhaps how curiosity often works. Something unfamiliar becomes easier when there is one familiar piece you can hold onto. Tarte Flambée looks a little like pizza. Fried fish is still fish. There is a bridge from what you already know to something you do not.
You do not suddenly become open to everything.
You just find a doorway.
Then you decide whether to walk through it.
Keep a Way Back.
At the end of our conversation, I was asked what I would tell a young apprentice who wanted to know when to follow the way they had been taught and when to question it.
I don’t think there is a perfect answer.
Perhaps only this:
Stay on the paths you know until you are prepared to accept the risk of taking another one.
You have to gain experience. You can try things gradually. You can test another route.
But curiosity does not remove responsibility.
There is still limited time. The work still has to function. Standards still matter. Your own standards matter too.
And I like to keep a way back.
When somebody wants to make adventurous changes to working code, I make a backup first.
Then we can experiment.
Because trying something new does not mean forgetting what experience has taught you. It means using that experience without allowing it to become a cage.
Think about the change. Think about what it will affect.
Then think one step further.
And one more.
Three steps ahead.
That may be the real value of experience: not knowing that the old road is always right, but understanding that every new road has consequences.
Sometimes the difficult part is not finding the new road.
It is allowing yourself to take it.
Member Stories
Still Looking for the Next Adventure.
By Fabrice, France.
The world once pulled me towards unfamiliar countries and dangerous work. These days, adventure can be much closer to home—but I still need something that takes me beyond the routine.
There are places in the forest near my home where you can sit down and hear almost nothing except the animals and the forest itself. They are not far away. Maybe 300 metres from the road.
That is enough.
I like going outside. I walk, swim, go into the forest, look for mushrooms, go fishing, see animals. Sometimes I simply sit. Going outside is already part of my normal life.
Of course, I can stay at home. I can watch television, listen to music or spend time on my computer. I don’t need an adventure every day.
But after some time, if everything becomes too predictable, I get bored. Then I start looking for something else.
That has probably always been there.
A New Country.
When I was younger, going somewhere new meant something rather different.
Lebanon. Kuwait. Saudi Arabia. Other countries and completely different environments.
Every time I arrived somewhere I had never been before, it was exciting. There were things I knew and many things I did not know. Everything was different.
Every time I arrived somewhere I had never been before, it was exciting. There were things I knew and many things I did not know. Everything was different.
In Lebanon, I remember the landscape, the sea and Mount Lebanon. But there were also destroyed buildings, destroyed cars and the remains of war.
Other countries brought other pictures, other landscapes, other ways of living. Sometimes the differences were beautiful. Sometimes they were difficult to understand.
But I was curious.
When you enter a new country, you don’t yet know what you are going to see. For me, that was always interesting.
Janita asked me to think of one adventure I would happily do again.
When I was in Kuwait, part of our work involved clearing areas where mines and ammunition had been left behind. There was danger, of course, but there was also a purpose. You searched, you found something, you dealt with it, and at the end of the working day—if everything had gone well—you had a good feeling.
It was useful for the people who lived there.
Janita and I clearly have slightly different definitions of the word adventure.
She prefers something like a national park.
I apparently prefer minefields.
The Challenge Changes.
Today, I do not need to travel to another country to find a challenge.
I already know what I want to do next: another 100-kilometre walk.
I am training again, and this time I want to do better. I have a time in my head. Perhaps around 24 hours.
Before a challenge, I don’t normally ask myself, “Why am I doing this again?”
I am excited because I chose it.
Nobody forces me.
During the 100 kilometres, of course, there comes another moment. Somewhere around 50 or 60 kilometres, the question becomes much more reasonable:
Why am I doing this?
Then you continue.
What attracts me is not proving something to other people. I don’t need that. I want to prove to myself that I can do it.
It is a competition, but mainly against yourself.
If I do the same challenge a second or third time, I want to improve. That gives me another reason to go back.
Boredom Is Dangerous.
Routine is not a bad thing. We all have routines.
But too much of the same thing becomes boring for me. When I know exactly what will happen every day, sooner or later I start searching for an escape from it—something different.
This is perhaps where my motorcycle problem begins.
I would like another motorcycle.
My wife says no.
Probably she has a point.
Janita suggested that this might be the beginning of a midlife crisis: first the motorcycle, then pierced ears, then black leather trousers and boots.
I am not convinced.
But I admit that getting older has not made the attraction of adventure disappear.
What has changed is the approach.
When I was 20, I might simply do something. Now I think more about the risk beforehand. I calculate. I prepare. I use the right equipment.
The attraction may be the same, but the preparation is better.
That seems a reasonable combination.
Not Finished Yet.
There is also another side to all this.
Adventure does not always mean danger.
Sometimes it means walking through the forest. Sometimes it is sitting somewhere quiet and listening to the animals. Sometimes it is swimming, travelling, discovering a new place or deciding to try another physical challenge.
The outward movement is still there, but it does not always have to take me far away.
Janita finally asked me to imagine that we meet again in ten years.
What would surprise her more: that I am still looking for another adventure, or that I have finally said, “Enough. I am staying at home”?
I hope I am still looking.
In ten years I will be 69.
That is far too early to stop.
Ask me again when I am 99. Then maybe I will think about it.
Until then, I prefer to remain optimistic.
The problems come by themselves.
I don’t need to go looking for those.
Recipe
Ralf’s Labskaus
Labskaus is one of those dishes that you should probably taste before you judge — although, to be fair, the appearance does not always make this easy.
A Northern German Sailor’s Dish.
Labskaus is an old seafaring dish associated with northern Germany, particularly Hamburg and the coastal regions. Its origins are practical: on long sea voyages, cooks had to rely on ingredients that would keep well, such as preserved beef, potatoes, onions and beetroot. Matjes herring and fried eggs became familiar accompaniments when they were available. There is no single undisputed recipe; even in northern Germany, people argue about whether the fish belongs inside the Labskaus or beside it.
It is also, quite clearly, not a dish for everybody. Everything is mashed together into a pinkish-red mixture of potato, beef and beetroot, and that alone can make newcomers suspicious. Add herring and a fried egg and it becomes one of those meals where people tend to have an opinion before the first forkful. Hamburg’s own description of the dish acknowledges that many people react with something close to “Can you really eat that?” — although many of them have never actually tried it. (
I like it.
And this is how I make mine.
Ingredients.
The conversation did not include exact quantities, so I cook this more by feeling than by mathematics.
Yellow-fleshed, mainly waxy potatoes — I particularly like Annabelle or Belana
Stock or broth, enough to cook the potatoes
1 onion, finely diced
Corned beef
1 Matjes herring fillet
Plain cooked beetroot — not pickled beetroot
A little milk, if needed
Salt and pepper, as needed
To serve
Matjes or Bismarck herring
A fried egg
Extra beetroot
A pickled gherkin on the side
How I Make It.
1. Start with good potatoes.
I use mainly waxy, yellow-fleshed potatoes. Annabelle is very good, and Belana is another variety I like.
I cook the potatoes in broth, not salted water. This is important for me because the potatoes already take on more flavour while they are cooking.
When they are ready, I drain them, but I do not let them become completely dry. I leave a little of the cooking broth behind because I want some of that flavour in the mash.
2. Don’t make baby food.
I mash the potatoes, but I don’t purée them until they become completely smooth and sticky.
I want some texture.
Labskaus can already look unusual enough. It does not also need to become wallpaper paste.
3. Corned beef, not hours of unnecessary work.
Now we come to one of the great Labskaus discussions.
Some people use beef brisket. I use corned beef.
You can, of course, cook a piece of beef for hours until it falls apart. For me, that is simply too much work. Corned beef also makes sense historically because preserved meat was much easier for sailors to carry on long voyages.
I gently fry the finely diced onion until it becomes translucent. Then I add the corned beef and fry it a little more strongly.
4. Now the controversial fish.
Here comes another argument.
Some people put fish into the Labskaus. Other people absolutely do not.
I do.
I take a proper Matjes herring and chop it extremely finely — almost like a tartare. Then it goes into the mixture.
That is my Labskaus. Nobody is forced to agree with me.
5. Beetroot is essential.
Then I add beetroot.
For me, this is elementary. I really like beetroot, and it belongs in my Labskaus.
But I use normal cooked beetroot, not sour pickled beetroot.
I mix the beetroot, onion, corned beef and finely chopped Matjes into the mashed potatoes until everything comes together and takes on that unmistakable Labskaus colour.
If the mixture becomes too dry, I add a small splash of milk.
Not too much. Just enough.
The Final Plate.
Then my Labskaus is ready.
I serve it with Matjes or Bismarck herring, a fried egg and some extra beetroot.
And yes, there can be a pickled gherkin.
But beside it.
I do not put the gherkin into my Labskaus.
That is an important distinction.
Labskaus may look strange. The combination of corned beef, potatoes, beetroot and herring may sound even stranger. It is salty, earthy, rich and very northern German. Some people will love it. Some will take one look at the plate and decide that life has already given them enough challenges.
But if you are curious, try it before you decide.
I certainly would.
Essay
AI in the Background, Humans at the Table.
By Bruce Lloyd, The United Kingdom and Frank Peters, France.
I arrived with my head full of programming. Bruce arrived with questions. Somewhere in the untidiness between the two, we found something worth talking about.
I walked into my conversation with Bruce badly prepared.
Not deliberately. I had simply been engrossed in something completely different. For several days I had been building and testing a piece of software around ChatGPT, trying to turn a complicated prompt into a practical tool for finding the right people for future Brida Tables.
The night before, I had asked it to research organisations across eleven European cities in nine countries. It came back with 210 organisations and 768 people.
That had rather occupied my mind.
Bruce, meanwhile, had been doing almost the opposite. He had been asking AI about literature, philosophy, creativity, God and the future of humanity. I had meant to read more of what he had published before we spoke.
I hadn’t.
So there we were. Bruce with what he once called his “intellectual indulgence”. Me with my programming. No agenda capable of holding the two together.
Which, as it turned out, was rather the beauty of it.
Deep, but light.
We began somewhere else entirely. Bruce had noticed more personal stories appearing on LinkedIn — people talking about illness, ageing, family pressures and the ordinary difficulties of getting through life. There seemed to be more human pain on view.
I wondered whether there was actually more of it, or whether technology had simply made it more visible.
Bruce made a distinction I liked. The macro problems around us — AI, politics, power, social change — may have become so enormous that people are beginning to switch off from them. Meanwhile, the micro problems of ordinary life remain stubbornly close and increasingly demanding.
We live surrounded by conversations about transforming humanity while the person next to us may simply be trying to survive Tuesday.
Bruce once described our discussions as “deep but light”. That feels about right. We are not trying to win an argument. Quite often we are trying to discover what the argument is.
Eventually I told him about my programming.
What interested me was no longer simply what ChatGPT could produce. I had begun taking some of its work to Claude, Grok, DeepSeek and Kimi and comparing the responses. They reacted differently. Some were more critical, some more neutral, some almost embarrassingly enthusiastic.
I had begun taking some of its work to Claude, Grok, DeepSeek and Kimi and comparing the responses.
I started wondering whether there were cultural fingerprints inside the machines.
Bruce’s response was simple: ask them.
Ask the models to examine their own biases.
That is one of the things I enjoy about talking with Bruce. I arrive with a half-formed observation and he quite often gives it back to me as another question.
He has no particular need to close the loop.
He opens another one.
Arguing with the machine.
Something similar had started happening between me and ChatGPT. I was arguing with it. If its analysis of a country or business culture contradicted something I knew from experience, I told it. If I found a problem in the programming, I challenged it.
Sometimes it corrected itself. Sometimes it explained why it had gone wrong. Sometimes it effectively said: yes, you have found something I missed.
It is a peculiar experience. You know perfectly well that you are not talking to a person, yet the process begins to resemble a working relationship. You propose something. It responds. You disagree. It adjusts. You ask another question.
Bruce picked up on that immediately.
“It stimulates you to ask further questions.”
Exactly.
Perhaps that matters more than getting the answer.
I tried to explain the picture forming in my head as a Venn diagram. On one side was my very practical use of AI: solve a problem, find people, create something useful. On the other was Bruce, feeding literature and philosophical questions into different models and exploring what came back. Then there was ordinary human experience.
Where did they overlap?
Bruce said something that brought the whole thing into focus. Across many of his experiments, however different the starting point, a similar conclusion kept appearing: technology is moving faster than our ability to manage it.
So perhaps the real problem is not simply what the technology can do.
It is whether we are developing quickly enough to handle what we have created.
Then Bruce put it better.
“AI is pretty good at telling humans what they ought to do to be better humans. But it can’t do it for us.”
There it was.
AI can compare, calculate, summarise, provoke, challenge and retrieve. It can show us another way of looking at something. It can even tell us where our reasoning may be weak.
But eventually a human being has to decide what happens next.
It cannot make us curious. It cannot make us decent. It cannot make us listen. It cannot make us change our minds.
And it cannot make a conversation good.
We still have to do that.
Perhaps slop is human.
From there we wandered, naturally enough, into AI slop.
I mentioned the mountains of machine-generated rubbish now being produced. Bruce pushed back. Imagine, he said, a shelf full of books about communication. Ask AI to extract the essential learning and perhaps it comes down to a page.
What, then, are all the other pages?
I hadn’t followed that thought through before.
Humans have been recycling material for centuries. We take an old idea, put a new cover around it, build a framework, sell a course and call it fresh thinking. Nobody called it AI slop because AI wasn’t involved.
Perhaps slop is not really a technology problem.
Perhaps it is a human one, now operating at greater speed.
And that brought us back to systems.
I told Bruce about a poor sales approach I had received. The offer was such a bad fit that, instead of deleting it, I wrote back and suggested a conversation about why their system had selected me.
The woman initially agreed.
Then her system dragged her back. Her job brief would not allow her to have the conversation.
There is something gloriously absurd in this. We worry that machines are becoming too human while constructing organisations that stop human beings behaving like humans.
Systems tell us what to say, who qualifies, what counts, how long something should take.
And somewhere in all that efficiency, conversation disappears.
Bruce wondered whether AI might actually help humans have better conversations.
That sounds contradictory until you realise that AI does not have to run the conversation. It can simply sit somewhere in the background.
Which, of course, is exactly what had happened with us.
The AI wasn’t feeding Bruce and me questions. It wasn’t controlling the discussion. I had arrived unprepared. Bruce followed his curiosity. We interrupted each other, changed direction, dropped threads and picked them up twenty minutes later.
AI had influenced what both of us had been thinking before we arrived.
But the conversation was ours.
The usefulness of chaos.
Towards the end, Bruce laughed about the job of turning one of our wandering discussions into something coherent. We had jumped around enormously.
He was right.
But I am increasingly reluctant to see that as a defect.
There is a temptation, particularly with AI, to optimise everything. Define the objective. Design the prompt. Remove deviation. Produce the outcome.
Useful, certainly.
But that is not necessarily how a good conversation works.
A good conversation has friction. Somebody misunderstands. Somebody asks an awkward question. A practical discussion about software suddenly becomes a conversation about philosophy. AI slop becomes a discussion about human publishing. A bad sales email becomes a question about whether systems are making us less human.
There is chaos in that.
There is also discovery.
Just before we finished, Bruce suggested one final experiment.
Why not give the conversation to AI and ask it how we could have done it better?
So I did.
Its answer was irritatingly sensible.
The strength was the curiosity. Neither of us had arrived defending a finished position. Ideas collided. We challenged each other without needing a winner.
The weakness was almost the same thing.
We opened too many doors.
Interesting thoughts appeared and disappeared before we had really tested them. Its suggestion was not to script the conversation — thankfully — but to give the chaos a few handrails. Start with one or two questions worth returning to. Stay with the strongest friction a little longer. Occasionally stop and ask what we have actually learned.
I can live with that.
AI in the background.
There is a nice irony to the whole thing.
I arrived badly prepared because I had been spending too much time working with AI. Bruce and I then spent an hour trying to understand what AI might mean for humans. Finally, we asked AI how the humans could improve the conversation.
Perhaps we are disappearing up our own philosophical backsides.
Or perhaps something more useful is happening.
The more I work with AI, the less interested I become in whether it is simply good or bad.
I am much more interested in what happens to us while we use it.
Does it make us lazy, or does it make us ask better questions? Does it replace experience, or make experience more important? Does it remove friction, or help us find the useful friction? Does it make conversation unnecessary, or give two people more interesting things to talk about when they finally sit down together?
Bruce and I didn’t answer those questions.
I am not sure we were supposed to.
I arrived with my head full of programming. Bruce arrived with his questions. We spent an hour trying to make sense of the chaos between them.
AI stayed in the background.
Two humans sat at the table.
And talked.
Brida brings a small international group around a hosted table, in English, to talk about the life already happening around them.
No lessons. No performance. Just room to speak, listen, and see where the conversation goes.
For more information send a WhatsApp to Frank or Janita on +33 7 49 01 84 85
Welcome to the table. Bring your life. Let it speak.
By Rosie, Brazil, Fruitloop, South Africa and The Mayor, France.
Some questions make us stop and think. Others send us towards fortune tellers, forbidden soup and aliens building pyramids. At Lunch, apparently, both kinds are equally important.
The conversation started, as Lunch conversations often do, somewhere between ordinary life and mild chaos. Rosii arrived tired but cheerful after a demanding August filled with schools, exams and responsibilities. She had also recently attended a large training event with more than 500 teachers, where there had been speakers, discussions, new ideas and plenty to learn. More importantly, judging by her description, there had been a heroic quantity of food, tea, coffee and juice. The Mayor eventually had to ask her to change the subject because he was getting dangerously hungry.
Somewhere underneath all that busyness, however, Rosii had been carrying a question. Fruitloop asked what the most interesting question was that someone had asked her recently, and Rosii remembered one that had made her stop: Where are you putting your energy? Not only at work, but in your personal life, your relationships, your ordinary day—everywhere. “Where I put my energy,” she repeated. “Yes, a good question. And I need to think about this.” Sometimes, she explained, she simply goes on and on. Life moves, responsibilities arrive, and there is not always time to stop and ask why we are giving so much of ourselves to one thing and so little to another.
It was a small question, but it quietly became the thread running through the rest of the conversation. Where does our energy go? Into things we choose? Things we have to do? Other people’s expectations? Curiosity itself? Sometimes a question does not need to change your whole life to change something. It only needs to interrupt the day long enough to make you notice it.
The Mayor, meanwhile, could not immediately remember the most interesting question anyone had asked him. In fact, he began to suspect that nobody asked him enough questions at all. Then Fruitloop reminded him about Fruitloop University and the questions she had been asking him there. That changed everything. “You provided the most interesting questions and discussion topics of the entire week,” he announced. Fruitloop responded with a surprised “Oh, wow,” while the Mayor declared that this elevated her standing considerably and insisted that the fact had to go into the article. So here it is.
Fruitloop then asked what happens inside his head when somebody says, “Can I ask you a question?” Rosii chose curiosity. The Mayor chose terror. For him, the words sound less like an invitation and more like a warning siren. Somebody probably wants something. Perhaps something he cannot deliver. Perhaps something unpleasant is coming. His solution was beautifully simple: “Just ask the question.” If someone asks directly, he can think on his feet. Give him advance warning and his imagination has time to manufacture several disasters before the actual question even arrives.
Of course, once the Mayor started thinking about the phrase itself, language became fair game. Can you ask a question? Are you capable of it? Do you possess the necessary training, mindset and skills? By then, the poor person who only wanted to ask something simple might reasonably decide to leave. Yet underneath the joke was something more interesting. The Mayor realised that he is usually the one asking questions, so he turned Fruitloop’s question around and asked what it was like to be on the receiving end of his questioning. “Pleasant,” Fruitloop replied. “I’m not trying hard enough,” he decided.
He did admit, though, that he wished people would ask more questions. Too often he asks, “Do you have any questions?” and receives silence. Perhaps curiosity requires a little courage. Asking a question means admitting that there is something we do not know, and sometimes silence feels safer.
Not every question deserves such a long and productive life. Fruitloop has one she could happily retire: “What’s for dinner?” Rosii remembered two from an earlier period of her life. At one stage she worked in tourism during the day and taught at night, and people repeatedly asked why she had two jobs. They also wanted to know why she kept the same car for 25 years. Her answer was practical. Money meant choices. She could not have everything, so she chose what mattered more to her. A bigger, more expensive car or an apartment? She chose the apartment.
Fruitloop has one she could happily retire: “What’s for dinner?” Rosii remembered two from an earlier period of her life.
Looking back, Rosii was less interested in defending those choices than in wondering why other people had been so concerned about them in the first place. Her current response could probably be reduced to: take care of your own life. And strangely enough, that brought everyone back to the original question about energy. How much of our energy do we spend living the life we have chosen, and how much do we waste explaining those choices to everybody else?
Then Fruitloop brought out an imaginary envelope. Inside it, she explained, was the answer to one question about your future. Would you open it? Suddenly curiosity became much more complicated. Rosii thought of the familiar warning: be careful what you wish for. The Mayor remembered hearing a radio programme years ago about what humanity might be like if everyone knew exactly when they would die—the day, the month, the year and even the time. He recalled the idea that such certainty might damage our motivation. We know our lives are finite, but perhaps not knowing the date is part of what keeps us moving.
Would the Mayor open the envelope? He was tempted. Very tempted. But if it contained the answer to one of life’s enormous existential questions, he thought he would at least give resisting it his best shot. If, on the other hand, the envelope revealed that a five-course dinner would arrive on Saturday evening at eight o’clock, his philosophical resistance became considerably less convincing. Fruitloop thought it depended on the question she had chosen. If she had deliberately asked something about her future and the envelope genuinely contained the answer, curiosity would have something very specific to chase.
And that was when the Mayor decided the table needed a fortune teller. Would Fruitloop or Rosii ever visit somebody who read palms, cards, coffee grounds or crystal balls? Fruitloop did not hesitate. No. Not even for fun. Rosii was equally unconvinced. The Mayor then happily slipped into the role himself, imagining a fortune teller peering dramatically into Rosii’s future and announcing that she could see a fantastic future ahead—and the man of Rosii’s dreams arriving by lunchtime tomorrow.
Rosii still wasn’t buying it. “No, no, I don’t like this,” she said. The Mayor had never visited a fortune teller either, although his position came with several Mayor-shaped qualifications. It might depend on the price and the person sitting opposite him. And if she made a particularly magnificent prediction, he would probably ask to have it in writing so that he could sue her afterwards when it failed to happen. So much for surrendering peacefully to destiny.
For a few minutes, the table managed to be completely sceptical about fortune telling while thoroughly enjoying pretending to see into the future. Perhaps curiosity does not always require belief. Sometimes it is enough to play with a possibility, turn it around for a while and then put the crystal ball safely back in its cupboard.
The conversation became quieter when Rosii spoke about the sudden death of someone she knew. He had been 58, and she had seen him only a short time before. The experience had made her think about how rarely death enters ordinary conversation, even though we all know it is part of life. One day someone is there, saying hello, and then suddenly they are not. It was a sobering thought, especially after the discussion about knowing the future. Perhaps there are some answers we imagine we want until we consider what it would actually mean to have them.
Fruitloop sensed that the table had wandered into heavier territory and responded in the most Fruitloop way possible: she introduced soup. A stranger, she said, approaches you and whispers, “Whatever happens today, do not order the soup.” Then the stranger walks away. You had not been planning to order soup in the first place. Do you order it now?
Fruitloop absolutely would. She might not actually eat the soup, but she would order it because now she needed to know. Why had the stranger warned her? What was wrong with it? What kind of soup was it? What did this mysterious person know? Rosii was more cautious and leaned towards leaving the soup alone. The Mayor, meanwhile, required substantially more information before risking his imaginary lunch. Where were they? Had the warning happened inside the restaurant? Had the stranger personally suffered a terrible soup-related experience? Which soup was being discussed? What was the weather like?
On a freezing winter’s day, the Mayor admitted that he might take the risk. “No risk, no fun.” On a warmer day he might listen to the stranger and order something else. Eventually Rosii revealed that one of her favourite soups is cassava soup, and within minutes the Mayor was suggesting that the next time she made it, everyone could pop round. This is how Lunch conversations travel. One minute you are discussing mortality and whether humans should know their future; a few minutes later you are planning an international cassava-soup visit.
Fruitloop still had one more Fruitloopy problem waiting. Imagine accidentally discovering the answer to one of the world’s greatest mysteries, she said, only to discover that the answer is incredibly stupid. What mystery would you hope you had solved? The Mayor immediately thought of Douglas Adams and The Hitchhiker’s Guide to the Galaxy, where the answer to the ultimate question of life, the universe and everything famously turns out to be 42. The joke leads to another problem: perhaps nobody properly understood the question in the first place.
The Mayor liked that thought. The outcome depends on the input. Ask a strange question and you might receive a strange answer. Ask the wrong question and perhaps even a perfectly correct answer becomes useless. Fruitloop, however, already had her own great mystery in mind: the pyramids. People have wondered for centuries how the pyramids of Egypt were built, so what would be the wonderfully stupid Fruitloopy solution to the mystery? “Aliens.”
The Mayor stopped. “You don’t believe that, do you?” Fruitloop quickly reassured him. “No, I don’t. Of course not. But that’s my Fruitloopy answer.” The Mayor was relieved. For a moment, apparently, he had been seriously worried. Unfortunately for him, once aliens had entered the conversation, they became surprisingly useful.
Earlier, Rosii had wondered how Fruitloop and the Mayor managed all the work involved in putting The Pineapple together. Suddenly the Mayor had the perfect explanation. Aliens. Little green helpers from Mars, Pluto or somewhere suitably distant had apparently been doing all the difficult work behind the scenes. “And a little bit of magic,” Fruitloop added. Mystery solved. Editorial productivity explained. No further investigation required.
By the end of Lunch, the conversation had wandered through energy, old cars, dinner, fear, curiosity, mortality, mysterious envelopes, fortune tellers, forbidden soup, Douglas Adams, pyramids and extraterrestrial magazine production. Yet Rosii’s first question was still sitting quietly underneath all of it: Where am I putting my energy?
Perhaps that is what a good question does. It does not always need an immediate answer or a dramatic revelation. Sometimes it simply interrupts us long enough to make us notice something. It can remind us why we made an old choice, expose something we have been avoiding, send us somewhere ridiculous or make us laugh at ourselves. It can even take three people from a serious conversation about the future to a debate about whether a suspicious bowl of soup is worth the risk.
We spend a great deal of time searching for answers, but perhaps answers are not always where the movement begins. Sometimes something changes because somebody asks a question good enough to stay with us after the conversation has moved on—and if the answer happens to involve aliens, cassava soup or a legally accountable fortune teller, Fruitloop University will presumably investigate further.
Member Stories
Fifty-Fifty Curious.
By Sylvie, France.
Some adventures need a plan. Some only need trust. And sometimes curiosity is simply waiting to see what happens next.
If I had a lot of money, I think I would only travel.
There are so many places I would like to discover, especially other cultures. Friends are preparing for a safari in Tanzania and then a few days in Zanzibar. Another friend went to Bali. I saw Vietnam on television recently and the beaches looked fantastic. A colleague is spending three weeks in Argentina. Peru could also be interesting.
The problem is that when I think about one place, another one immediately appears.
Next year, if we make a big journey, I would like it to be the trip of my life. I just do not know yet where that trip should be. Probably not a cruise. Friends have asked us to go on one with them, but I am not convinced. I imagine it being noisy, with many people together, and I remember seeing stories about illness spreading on cruise ships.
Perhaps I prefer the idea of discovering something with a little more space around me.
Of course, there is one small problem with my plan to travel everywhere: I do not play the lottery. So I cannot win.
And France itself is full of places I still do not know. Sometimes I see somewhere on television and think, wow, this is in my own country? We have so many castles, for example. I have visited some, including Versailles, but there are still many places to discover.
Maybe curiosity does not always require travelling very far.
Curious, but with conditions.
When I try something new, how I feel depends very much on what it is.
If it is something I have planned for a long time, I am excited. I want to know what it will be like, and mentally I am already prepared for it. If it is unexpected, I can be more careful. There can be some stress because I do not know what I will meet, what I will see or how I will react.
I am also not curious about everything simply because it is new.
Painting, for example, is not really something that interests me. Mosaic is not especially my hobby either, although I once spent an evening doing mosaic together with my daughter. That was nice because we were doing something together.
For me, curiosity needs a reason.
If a friend said, “Don’t ask questions, just come with me,” I would probably go. It is a friend. This person knows me, and I know them. There is already trust.
If one of my daughters said the same thing, I would definitely have questions. Perhaps they only want to show me something we could buy, in which case it might be safer for my bank account not to go at all.
With somebody I do not know very well, it would be different again. I would need more description, more precision. What are we doing? Where are we going? Why?
With somebody I do not know very well, it would be different again. I would need more description, more precision. What are we doing? Where are we going? Why?
So perhaps my formula is fifty-fifty: fifty percent curiosity, fifty percent trust.
Red Like a Tomato.
Tennis is a good example of something that has returned unexpectedly to my life.
I used to play, but it has been about ten years since I played officially. Now I have agreed to take part in a competition, which means I needed some practice.
The training was hot. Very hot.
In a match there are natural pauses, but in training you keep playing. You run, hit the ball, run again and continue. After one hour I was finished. Completely tired.
I was red like a tomato.
Still, I did not play badly. I am quick, and that helps me. What I am missing is the technical side after so many years away. The women I will play against have official classifications. I do not, because I have been away from official competition for such a long time.
This does not make me especially optimistic.
People want to come and support me, which sounds nice in theory. In reality, I think it will make me more stressed. I hate losing, and I cannot really imagine that I will win.
There are possibilities, of course. Perhaps there will be a lot of wind. Perhaps my opponent will have the wind against her and all her balls will fly outside the court.
Then I can have some points.
You never know.
I have arranged to share the competition with another player, so I only need to play two matches rather than four. That is enough for me. I have other commitments on some Saturdays, and I am not trying to become a professional tennis player after ten years away.
But I said yes.
Sometimes curiosity is not about discovering something completely new. Sometimes it is about finding out whether an old part of yourself is still there.
The Things We Cannot Plan.
At the moment, though, the thing I am most curious about is much closer to home.
One of my daughters is beginning university and moving into her own apartment. She is excited, and she is motivated by the international side of her studies and the amount of English she expects to use.
There are also many practical things we still have to discover. How will she travel backwards and forwards? Will she use the train or the car? What will be easiest with luggage? What will make sense when fuel is expensive?
We do not know yet.
“We will see and react on the situation we will have.”
Even the furniture is creating questions. She wants to take a sofa from our house to her apartment. Unfortunately, the family cat considers this sofa to be its own property. The cat sleeps there regularly, and I am not convinced it has approved the moving arrangements.
Perhaps the cat already suspects something.
The bigger questions cannot be solved so easily.
How will my daughter react to living alone? How will she manage a new school and a new environment? Will she become more mature? Will she go out too often during the week? Will she be safe?
I hope she will change in a good direction. My husband tells me that perhaps I put too much pressure on myself about this. I may have an idea of how she should change, and reality may not follow my plan.
He is probably right that I cannot decide the direction for her.
That is difficult, because this is where curiosity becomes mixed with worry.
I can ask questions. I can help. I can give advice. But in the end, she will have experiences that I will not see. She will make decisions herself. She may listen to everything we say and still do what she wants.
And perhaps that is part of growing up too.
For both of us.
I can prepare for a journey. I can practise for a tennis match. I can ask a friend where we are going before I get into the car. But not everything gives us that kind of control.
Sometimes we only discover the answer by living through it.
For now, I think fifty-fifty is still a good balance: curious enough to go, careful enough to ask, and willing to see what happens when the plan finally meets real life.
Member Stories
The Rules I Keep, and the Ones I Question.
By Alexander, Germany.
After a 4–1 win, an offside thought experiment and a difficult team discussion, one question became harder than it first looked: when is a rule useful, and when are we simply used to it?
On Monday morning, I was not really ready for difficult questions.
Everything hurt. My head was still somewhere in the weekend. But there was a good reason for that.
The day before, we had won our football match 4–1. I had played in a different position, scored one goal and assisted another.
So naturally, the first question was:
What would happen if FIFA removed the offside rule?
I had never really thought about it.
My first reaction was that it could be good and bad at the same time. I am quite fast, so without offside I could stay higher up the pitch. If our defence played a long ball, I could simply run towards the goal.
That sounds good.
But then I thought about the rest of the game. Defenders would stay deeper. Huge spaces would appear in midfield. The whole shape of football would change.
And suddenly I realised something simple.
I think the offside rule is a very good rule.
Stupid at first, sensible later.
We already have several new football rules this season.
One concerns substitutions. When a player is taken off, he has only a short time to leave the pitch.
On Sunday, I was substituted after about 80 minutes. Normally, I would walk off slowly.
This time the referee started counting.
Five. Four. Three.
If I had taken too long, the new player would have had to wait before coming onto the pitch.
I made it.
At first, this kind of rule feels stupid.
But I understand why it exists.
Players use substitutions to waste time. The same happens when goalkeepers hold the ball or teams take too long over a throw-in. Now the referee counts, and everybody knows what has to happen.
The rule can annoy you and still improve the game.
That is an important difference.
A rule should have a reason.
Why Monday?
Then the questions moved away from football.
Why does our Stammtisch meet on Monday evening?
My answer was obvious: people have commitments. They have to work.
Why not meet at lunchtime and go back to work afterwards?
Well, because we might drink alcohol.
You do not have to drink alcohol.
That made things more difficult.
The truth is, we chose Monday because it gave us something good at the beginning of the week.
It was Monday, yes.
But in the evening, we had Stammtisch.
And then we simply carried on.
We have not seriously discussed the day or the time for years.
Maybe there is nothing wrong with Monday evening. I still think it is a good choice.
But I had to admit something.
Sometimes “we have always done it like this” is not really an argument.
It is just a description.
I hear that sentence all the time.
In sales, I know that sentence very well.
“We have always done it this way.”
I hear it all the time, and professionally I cannot simply accept it.
In an earlier job, part of my work was getting customers to use a new webshop.
That sounds easy until you sit with people who already have a system they know. The new webshop is unfamiliar. They do not know where anything is. Their old process works.
That sounds easy until you sit with people who already have a system they know. The new webshop is unfamiliar. They do not know where anything is. Their old process works.
Why should they change?
That was difficult.
I remember learning in a training course that people need repeated contact with something new before it stops feeling new. Whether the exact number was 27 times or something around that, the idea stayed with me.
Change becomes easier through repetition.
People do not always resist something because the new idea is bad.
Sometimes the old way simply feels normal.
But that does not mean every new idea is better.
That became much clearer when we came back to football.
The harder question.
Our team had a bad start to the season.
On Friday, we had a serious discussion about what we could change. One idea was to bring back some older players who had already stopped playing regularly.
Most people thought this was a good idea.
I did not.
Not because the older players are bad. They could probably help us immediately. We might win more matches and improve our position.
But for me, that gives us a better picture without necessarily solving the real problem.
At some point, we have to change.
We have to learn to play without always bringing the old players back.
There is also another side.
We have younger players who come to training all the time. If experienced former players return whenever things become difficult, those younger players train all week and then sit on the side during the match.
For me, that is not fair.
My brother had a strong argument against my position.
If we are relegated at the end of the season, he thinks the situation could become much worse. Players may lose interest. The whole team could suffer.
I understand that.
It is a good argument.
But then Sunday came.
We played with the new players.
And we won 4–1.
Maybe the question is the important part.
One victory does not prove that I am right.
Perhaps the older players will still be needed. Perhaps the younger players need more time. Perhaps, at the end of the season, we will look back and decide another solution would have been better.
I do not know.
But there is a difference between keeping something because it works and keeping it because we are afraid to change it.
There is also a difference between changing something because it is necessary and changing it simply because it is new.
The offside rule still makes sense to me.
The new time rules annoyed me at first, but I understand their purpose.
Monday evening is still a good time for Stammtisch, even if nobody has questioned it for years.
And with my football team, I would rather find out whether the new generation can succeed than immediately return to the old solution when things become difficult.
Apparently, even on a Monday morning, with your whole body hurting and your head still tired from football, a strange question can make very normal things look different.
That does not mean you have to change them.
Sometimes it is enough to know why you want to keep them.
Column
Out of the Rubble.
By Janita Le Grange.
Across the street, an old house is being torn down to the ground.
For years, it stood there as a quiet shadow of whatever it used to be. Once, it might have been someone’s childhood home—a place filled with warm dinners, loud laughter, and small feet running down the hallway. Then the family moved away, and the story changed.
Eventually, the roof came off to keep people from squatting inside, leaving only broken windows, hollowed-out walls, and a history gathering dust. It became an eyesore on the block, a place defined by wear and tear.
Now, almost a year later, the excavators have finished. Everything has been knocked flat, leaving nothing but a clean, bare foundation.
Sitting in my garden, watching the dust settle over the empty plot, a quote kept echoing in my head: If you keep carrying old bricks, you’ll keep building the same house.
It’s funny how a pile of rubble can make you audit your own life.
We hold on to old versions of ourselves long after they’ve stopped serving us. We carry around old habits, old resentments, old fears, and worn-out mindsets, wondering why the structure of our daily life still feels cramped or broken.
We want a new story, but we keep using the exact same crumbling materials to build the next chapter.
The truth is, you can’t build a fresh, light-filled space if you’re insistsing on keeping the cracked bricks from your past. Sometimes, the kindest thing you can do for yourself is to let the old structure fall—to clear out the clutter, strip things down to the foundation, and make room for something entirely new.
Sometimes we choose the rebuild. We grow tired of who we’ve been, or we decide to take control of our health, our energy, or our peace of mind.
Other times, life doesn’t ask for our permission. Something happens—a sudden shift, an unexpected loss, a season of chaos—that pushes us straight into the person we need to become. It forces our hands. It strips away the unnecessary, leaving us standing on raw ground, forced to ask: What do I want to stand here next?
Either way, change is rarely neat. It gets messy in the middle.
This week, I’m taking the lesson to heart in small, practical ways. I’m upgrading the garden, digging through cupboards, and sorting through closets. I’m bagging up the clothes we don’t wear, donating the things gathering dust, and throwing out the old junk I’ve been holding onto just out of habit.
I’m confronting the things I’ve clung to simply because they were familiar.
They say a change is as good as a holiday.
Maybe clearing out the old stuff and laying down a fresh foundation feels like a holiday, too. It lightens the weight in the air. It lets the light back in.
We don’t have to stay the same house we were five years ago, or even last month. We are allowed to renovate. We are allowed to knock down the walls that no longer protect us and build something far more beautiful in their place.
So here’s to putting down the heavy, old bricks. Here’s to empty spaces, fresh starts, and the quiet joy of building something better, one small piece at a time.
Someday, the plot across the street will start its new story.
Peeling Potatoes
Peeling Potatoes Episode 61: Cinderella, Dom Pérignon and Where Ideas Wander
A Fruitloop University Thingy, created by Fruitloop and made weirder by The Mayor.
Fairy tales with software problems, a dragon with a defective toaster, Dom Pérignon at the customer-service desk, and Fruitloop asking the sort of questions that make a perfectly serviceable brain wander off without permission.
Fruitloop had warm South African winter weather. I had my trusty coffee.
That is normally enough infrastructure to begin Peeling Potatoes.
The subject was unexpected ideas, although Fruitloop had clearly decided that merely talking about unexpected ideas would be far too straightforward. Instead, she had prepared something.
This is rarely good news.
“Before we start with this whole process…” she began.
“Process,” I said. “Oh, that’s a Cheerio word if ever I heard one.”
“Oh, for God’s sake, please.”
And we were off.
Fruitloop wanted the first fairy tale that came into my head.
“Hansel and Gretel.”
Excellent.
Now, she said, rewrite it. Give it a different ending. Add an unexpected twist.
Fair enough. There was only one small obstacle.
I could not remember Hansel and Gretel.
“So it was…the young girl goes into the gingerbread house and finds that her grandmother has been eaten by a wolf, and the wolf wants to eat Gretel. Is that the story?”
“No, no, no,” Fruitloop said. “That is Little Red Riding Hood.”
Ah.
“How to embarrass myself in full public.”
Fruitloop was not exactly in a position to become Professor of Fairy Tales herself. Between us we had a forest, breadcrumbs, a gingerbread house, possibly a witch, possibly an angry grandmother and somebody, somewhere, wanting to turn children into pies.
“Or an angry grandmother, I don’t know,” Fruitloop said.
“Is there a difference?”
Apparently there is.
Some of her memories came from stories she had watched with her son. Some of mine had probably been contaminated by Disney. Neither of us could remember which bit belonged to which fairy tale with sufficient confidence to pass even a very relaxed examination.
We did what all serious researchers do when the evidence becomes inconvenient.
We changed fairy tales.
Little Red Riding Hood seemed safer.
Wolf. Granny. Large teeth.
We could work with this.
Except that when we reached the rescue, neither of us could immediately remember the man who appears at the end.
Eventually we found him.
The woodsman.
“What about Granny?” I asked.
“She must have been in there.”
Which left me with the rather wonderful picture of Little Red Riding Hood finding her grandmother inside the wolf.
“Fancy meeting you here, Granny.”
At this point I felt we had already achieved quite enough.
Fruitloop informed me that this was only the warm-up.
Of course it was.
Welcome to FLU.
Fruitloop has created what she calls Fruitloop University.
I have shortened this to FLU, which is perhaps an unfortunate acronym for an educational establishment, but rather appropriate because her questions are highly contagious and frequently leave me confused, feverish and in need of a lie-down.
At FLU there are no sensible qualifications.
There is no recognised curriculum.
And, as far as I can tell, I am both the student and the laboratory rat.
For this particular session, Fruitloop had placed me behind the customer-service desk. My customers would be famous fairy-tale characters whose traditional problems had somehow become entangled with modern technology.
“You’re playing with fire here.”
“I know.”
She did.
First through the door was Cinderella.
Cinderella had missed the royal ball because her smart carriage had become stuck in a four-hour mandatory software update.
In the driveway.
Now this is the problem with modernising fairy tales. In the old days, the pumpkin became a carriage, the mice became horses and everybody worried about midnight.
In the old days, the pumpkin became a carriage, the mice became horses and everybody worried about midnight.
Today, Cinderella would still be outside at quarter past eleven staring at a screen saying:
Updating. 37%. Please do not switch off your carriage.
Fruitloop wanted me to solve the problem.
I immediately saw two possible approaches.
“I can give you a logical answer, and we’ll be done in about ten minutes. Or I can create a dual fantasy story around it, and we’ll be here until tomorrow morning.”
Fruitloop chose badly.
So I went to work.
I spent thirteen years in five-star hotels. There is a certain mentality that comes with that. If a guest wants a pink elephant, your first response is not supposed to be, “I’m sorry, madam, pink elephants are surprisingly difficult to source at this hour.”
You find the bloody elephant.
“Somewhere in my weird, wacky brain, we will find a solution for poor Cinderella.”
And we did.
My first decision was to stop the clocks.
Not metaphorically.
Actually stop them.
“Time stands still.”
If time has stopped, Cinderella cannot be late. This seemed perfectly reasonable to me.
She would obviously be distressed by the whole software-update business, so we needed to calm her down while we arranged alternative transport.
Fruitloop University — sorry, FLU — apparently has money coming out of its ears, so I saw no reason to offer Cinderella something miserable from a customer-service coffee machine.
Dom Pérignon.
Possibly Château d’Yquem.
Maybe Pétrus.
The drinks list began to become more complicated than the transportation problem.
“The woman needs a drink.”
Fruitloop accepted that.
“And she has her standards. So we have to meet them.”
Once Cinderella had composed herself, powdered her nose and recovered from the trauma of software version 14.6, I would retrieve the broom I kept behind the customer-service desk.
For cleaning purposes, naturally.
Except this was FLU.
So it was a magic broom.
No petrol.
Carbon neutral.
Very 2026.
And because I have standards, Cinderella was not expected to spend the journey balancing on an uncomfortable broom handle with a bottle of Dom Pérignon between her knees.
There would be a proper seat.
A comfortable little corner.
Possibly another glass.
Fruitloop listened to this increasingly elaborate transport plan and then quietly slipped the knife in.
“No wonder she lost her shoe.”
That is one of Fruitloop’s talents.
I can spend five minutes constructing an entire alternative universe and she can puncture it with six words.
Still, one matter remained.
Cinderella needed to tell the prince she would be late.
Fruitloop asked me to compose the message.
I slipped naturally into my customer-service role.
“Dearest darling Prince.”
“Oh, wow.”
“I am currently in my evening toilette…”
There had been a perfume problem. The wrong perfume had been delivered. The champagne was warm. There were standards to maintain.
Cinderella would therefore be arriving a little later than planned.
“But I want you to see the perfect version of me. The ugly part can come later when we’re married.”
Fruitloop approved.
Customer number one dealt with.
FLU remained open.
The Big Bad Wolf Discovers Uber Eats.
Next came the Big Bad Wolf.
This surprised me because I thought we had already killed him.
“As you do,” I said. “Must be Buddhist reincarnation.”
Fruitloop explained that the Big Bad Wolf had finally realised that all the huffing and puffing and blowing houses down was terrible for his asthma.
He had moved with the times.
He now used Uber Eats.
Unfortunately, Grandma’s house was difficult to find on GPS.
So he had left a one-star review.
Fruitloop wanted me to write a diplomatic response.
I felt we first needed to examine the wolf’s own contribution to the problem.
Here was a creature who had been famous for hundreds of years. Everybody knew him. Children knew him. Grandmothers knew him. Woodsmen certainly knew him.
Yet he apparently wanted a private life in the middle of the forest where nobody could find him.
No paparazzi.
No police.
No government officials.
No taxman.
All perfectly understandable.
But then he expected the Uber Eats driver to arrive at the front door with dinner still hot.
“You see, the Big Bad Wolf wants to have his cake and eat it.”
Or perhaps his kid and eat it.
Fruitloop suggested pork knuckle.
I stopped.
“That’s a good idea. I’ve got a lot of food ideas at the moment. I need to write pork knuckle down.”
This is what happens at FLU.
One minute I am responsible for reputation management on behalf of an internationally recognised wolf. The next I am planning dinner.
But somewhere in all this nonsense there was a genuine point.
The wolf had left a one-star review because his expectations had not been met. Fair enough. That is often where bad reviews begin.
But I remembered a hotel locally that had suffered dreadful service problems. Customers complained, and quite rightly. The service really had been poor.
What the customers did not necessarily see was the other side: the owner was struggling desperately to find people to work.
That did not magically make the bad service good.
But it did make the story more complicated.
“A lot of these one-star reviews are born out of frustration because expectations weren’t met. But there are always two sides to a story.”
And there it was.
Nobody had gone looking for that thought.
We had started with an asthmatic wolf who could not get his Uber Eats delivered.
That is the bit I like.
Peeling Potatoes does not normally march towards profundity wearing sensible shoes. It trips over it somewhere near the pork knuckle.
Fruitloop then dragged me back to the important matter of branding the wolf’s new delivery service.
I suggested:
“Buy now, pay now. We’ll deliver as quick as possible. You’re going to die anyway.”
Fruitloop felt that might be slightly long for the side of a van.
Eventually I came up with Poisonous Pleasures, inspired by the old expression, “What’s your poison?”
“It doesn’t sound like a food delivery service,” she said. “Maybe some other deliveries.”
“No, no, no, no, no. Hear me out.”
She did.
Poor woman.
Rapunzel Gets Fibre.
“Number three,” Fruitloop announced. “I’m excited about this. I don’t know how it’s going to go.”
This is not a sentence that fills me with confidence at FLU.
The next customer was Rapunzel.
“She was the one with the long hair, wasn’t she?”
“Yes.”
“And the hundred years’ sleep?”
“No, no, no, no. That was Sleeping Beauty.”
Still no fairy-tale diploma for me.
Fruitloop explained that Rapunzel had finally realised that allowing princes to climb up her hair was a health-and-safety nightmare.
Sensibly, she had installed high-speed fibre in the tower.
She had then become a hair-care influencer on TikTok with five million followers.
Only five million, I thought, but never mind.
The problem was the trolls.
Sparkle the Unicorn — another distinguished member of the FLU universe — had given Rapunzel some very mature advice.
Ignore them.
I agreed.
For several seconds.
Then my brain went somewhere else.
Why not reward the trolls with a free sample of Rapunzel’s revolutionary new hair product?
Wonderful idea.
They would be thrilled.
Except the product might encourage vigorous hair growth in certain parts of the body where hair was not necessarily desirable.
Fruitloop attempted to keep this discussion around the lower-leg area.
I was not always cooperative.
And then she produced a real story which was better than anything I could invent.
A few mornings earlier, she had heard a radio programme in which a younger presenter challenged an older male presenter to have his back waxed live on air.
They applied the wax.
Put on the strips.
And pulled.
“That poor man.”
“He’s crazy.”
Apparently he screamed magnificently.
The radio team then edited the screams into an AC/DC song.
Now that is broadcasting.
And once again, in the middle of all this nonsense, another thought arrived.
We men can have plenty of opinions about how women should look without spending much time considering what women actually go through to satisfy some of those expectations.
Waxing is a reasonably good example.
“So it’s actually good that men sometimes get a taste of their own medicine.”
“Yes,” Fruitloop said. “Go through the experience.”
Exactly.
Go through the experience.
I briefly imagined arriving home and announcing that I needed to wax my legs.
I was less certain how that particular experiment would be received.
But we live and we learn.
Preferably at somebody else’s expense.
Ignis Is Having a Bad Day.
Fruitloop had saved Ignis the dragon until last.
We already knew Ignis.
This time he had ordered a custom toaster oven online.
It arrived broken.
In the old days, a disappointed dragon would simply have incinerated the village.
Ignis had adapted to modern life.
He wrote a Google review.
One star.
“Zero stars if I could.”
Fruitloop read it to me.
Ignis had ordered the Ultra Crisp Deluxe because, in his words, he refused to breathe fire on his daily Pop-Tarts “like a barbarian”.
The heating element was dead.
His ancestors, he explained, would have incinerated corporate headquarters, melted the customer-service department and hoarded the company’s gold.
Instead, he was reduced to furiously typing on a tiny smartphone while eating a cold frozen waffle.
He threatened Reddit.
He threatened Twitter.
He threatened TikTok.
He threatened the CEO’s share price.
And finally he placed a curse upon them:
“May your bread forever be soggy.”
I listened to the whole thing.
“Well, that wasn’t Donald Trump who wrote that on Truth Social.”
Fruitloop wanted me to make the review more constructive.
“God, he was having a bad day, wasn’t he?”
He was.
And, annoyingly, I recognised something of myself in the dragon.
Not the fire-breathing.
Usually.
The writing.
“You can go into too much detail, and you can actually write too much, and you can overthink.”
“Especially when you’re angry,” Fruitloop said.
Quite.
When you are furious, every additional sentence feels essential.
It rarely is.
My revised version was shorter.
The product does not work.
I am extremely pissed off.
Please replace it.
Possibly add a restrained warning that the Big Bad Wolf may otherwise come round and blow the building down.
Fruitloop pointed out that Ignis was now outsourcing his violence.
A modern executive.
Eventually I reached the useful bit.
“You can still be pissed off. It’s how you phrase it.”
That, I think, is true.
You do not have to pretend something is fine when it is not.
You can be angry.
You can complain.
You can say the product is rubbish.
But perhaps you do not need to destroy the company’s share price, melt the customer-service department and condemn humanity to eternally soggy toast before giving somebody an opportunity to put it right.
Quite sensible.
Which worried me.
FLU was starting to look almost educational.
Five Out of Five What?
Fruitloop had one final challenge.
The traditional five-star rating system was boring.
She wanted me to replace it.
I went quiet.
One star became one gummy bear.
Two stars: marshmallows.
Three: a slab of gingerbread house.
Four: chocolate ice cream with sprinkles.
And five?
Chocolate and vanilla ice cream with sprinkles floating in Dom Pérignon.
Fruitloop looked at me.
“That was unexpected.”
She had expected potatoes.
Perhaps pineapples.
Five out of five potatoes would certainly have been more on-brand.
But that would have been the obvious answer.
And I had finally noticed what Fruitloop had been doing to me for the previous hour.
She throws something strange onto the table and then waits.
I look for the system.
I look for the logic.
I try to work out the rules.
Then, if she is lucky, my brain performs one of its peculiar somersaults and wanders off somewhere neither of us expected.
Sometimes this is deeply inconvenient.
There are plenty of moments in real life when the answer is sitting directly in front of me and I cannot see it because I have already constructed seventeen alternatives, a spreadsheet, three contingency plans and a magic broom with a drinks cabinet.
But at FLU, that tendency becomes useful.
The sensible answer to Cinderella’s problem would probably have been to find another car.
How dull.
Instead, we stopped time, opened the Dom Pérignon and put her on a carbon-neutral broom.
The Big Bad Wolf’s GPS failure somehow led us into the two sides of customer complaints.
Rapunzel’s trolls took us to back waxing, AC/DC and the things we expect people to endure in order to look right.
An angry dragon with a broken toaster reminded me that being angry and communicating anger are not quite the same thing.
None of those connections travelled in a straight line.
Neither do we.
Fruitloop is very good at giving me the push.
Then she watches.
Sometimes she has to pull me back.
Sometimes she has to correct my fairy tales.
Frequently.
Sometimes she only needs one sentence.
“No wonder she lost her shoe.”
And the whole ridiculous construction falls into place.
That, for me, is where the sparkle is.
Not in finding the clever answer.
Not even necessarily in finding the right answer.
It is in allowing a conversation enough room to misbehave.
Because every so often, somewhere between a gummy bear, a furious dragon and a bottle of champagne that has no legitimate reason to be there, something worth keeping turns up.
And if it does not?
There is always next week at FLU.
Assuming I survive the course.
Column
Prove You Are Human
The Human Bit, by Frank Peters.
Last week my wife flew to the UK. Shortly after arriving, her phone received a message pointing her towards a French government service that could warn her about security risks while travelling.
Apparently Britain has become a very dangerous place.
She survived the airport.
The message itself was perfectly sensible. Governments should warn us about genuine dangers. Fraud exists. Cybercrime exists. Malicious bots exist. Banks and websites have to protect themselves, and us.
I am not naive about any of that. Nor am I anti-technology. Far from it. I use technology constantly and AI every day, and I am fascinated by what it makes possible.
But I do wonder what all these perfectly reasonable responses add up to.
I can barely enter some websites now without Cloudflare checking that I am human. There is something wonderfully absurd about a machine asking me to prove that I am not a machine, especially when, five minutes later, another machine arrives on LinkedIn pretending to be a human being.
“I found your work fascinating…”
No you didn’t.
Some software found something I wrote, manufactured the appearance of curiosity and sent it to me because somewhere behind it somebody wants a sales meeting.
One machine doubts my humanity. Another imitates it.
And yet I travel to Strasbourg regularly by train. I buy my ticket, get on and sit down. Over the last few months, I cannot remember having my ticket checked once.
There is real money at stake, yet the railway seems able to live with a little uncertainty. The starting assumption, at least sometimes, is that I probably did what I was supposed to do.
Strasbourg gives me another example.
My wife needs Special Assistance when she flies, and the people at Strasbourg Airport know her. On one occasion, someone at baggage drop forgot to give her a piece of paper she needed. The Special Assistance woman went back to the desk, had a few words and said, simply:
My wife needs Special Assistance when she flies, and the people at Strasbourg Airport know her.
“She is a regular.”
That was enough.
Not identification. Recognition.
A database can identify us astonishingly well. It can know our device, our location, what we buy, what we read and probably what we clicked on last Tuesday. Yet “she is a regular” contains something all that data does not.
A relationship.
And this is where blaming technology becomes too easy.
Technology does not exist somewhere outside human society. We build it. Humans work inside the companies that build it. Humans make the decisions.
Meta is currently defending itself in a federal trial in California over allegations that Facebook and Instagram were designed in ways that harmed young users. Meta disputes those allegations and points to its work on safety.
It would be easy to turn Meta itself into a category. Bad company. Bad technology. Bad Zuckerberg.
But Meta is full of human beings. Parents. Sons. Daughters. Partners. Friends. Right up to Mark Zuckerberg.
I doubt many of them arrive at work each morning wondering how they can make humanity a little worse.
That is precisely the difficulty.
The systems we create can begin to reshape the people who created them, not through some grand conspiracy, but through thousands of individually sensible decisions.
A useful metric becomes a target. A platform discovers what keeps us watching. A sensible security precaution becomes routine. A sales tool discovers that apparent curiosity can be reproduced a million times before breakfast.
Each decision can make sense.
Then, almost unnoticed, the logic of the system starts becoming our logic too.
And we do this without technology as well.
I have a Brida member who is politically diagonally opposed to me. The current government in his country is a nightmare for him.
I disagree with him.
We still talk.
Sometimes we agree. Sometimes we don’t. Sometimes neither of us changes our mind. That is fine. We have not allowed disagreement to cancel the relationship.
Yet increasingly we seem eager to put people into categories before becoming curious about them. Left. Right. Woke. Conservative. Foreigner. Customer. Lead. Threat.
Once the label is attached, we think we know the person.
Curiosity is no longer required.
Years ago in Zurich, I was talking to a very senior manager, the head of a division of a large multinational company. He had status, authority and serious responsibility.
Then he asked me something I have never forgotten.
“Why doesn’t anybody like me?”
It stopped me.
Behind the title and the organisation chart was simply a human being asking an extraordinarily human question. His company could measure his performance, calculate his budget and define his responsibilities.
None of it could answer him.
Perhaps that is the danger.
Not that machines suddenly take over. Not that technology becomes evil. Something quieter.
We become so accustomed to the logic of our systems that we start using it on one another. And somewhere along the way, we risk losing the most natural beginning of a human relationship.
Curiosity.
Not trust. Trust has to be earned. But earning it has to begin somewhere.
Who are you?
That’s interesting.
Tell me more.
Curiosity can become conversation. Conversation can become recognition. Recognition can become trust. And sometimes trust becomes relationship.
Clubs, associations, political tribes and professional circles make that easier because they provide a ready-made connection: you are one of us.
But we cannot build a healthy society entirely from people who are already one of us.
We also have to encounter people who aren’t.
People who vote differently. Come from somewhere else. Work in another world. Know things we don’t know. See things differently.
Strangers do not automatically deserve our trust.
But they should at least have the chance to stop being strangers.
That is not naive. It does not mean abandoning security or pretending that fraudsters, manipulators and malicious people do not exist.
It means refusing to allow them to decide the terms on which every decent human being meets another.
At Brida we have long said:
No Human, No Language.
For me, that has never meant rejecting technology. It means remembering where the centre is.
Technology can help us communicate. AI can help us think. Systems can protect us. Institutions can organise enormously complicated societies.
But none of them can take responsibility for what happens between one human being and another.
Whether disagreement becomes contempt. Whether curiosity gets a chance. Whether the person in front of us remains a category or becomes someone worth knowing.
Today, remaining human is not somebody else’s job.
It is ours.
PS: August 27. Meta and the US states reached an out-of-court settlement. Meta will pay 17 billion dollars. Whether the problem will be solved remains to be seen.
In The Next Issue
Why Do We Do That?
The mystery began with a button.
It sat beside the lift, perfectly ordinary, slightly scratched, with a small red light in the middle. Nobody pressed it. People pressed the buttons above and below. Once, a child reached towards it and his mother quietly moved his hand away.
There was no warning. No sign. Nothing to suggest catastrophe.
And yet everybody seemed to know.
You did not press that button.
Why do we do that?
Once you start asking, ordinary life becomes suspicious.
There is the drawer almost every house seems to have: old batteries, mysterious keys, elastic bands, forgotten chargers and one small metal object nobody can identify but nobody dares throw away.
There are household rules nobody remembers making. The good towels are not to be used. One chair belongs to one person. The last biscuit enters diplomatic territory. Shoes come off at the door. Windows stay closed during storms. Then one day somebody looks at you and says, “You do what?”
Suddenly, your normal becomes strange.
Outside, the mysteries continue.
Consider the queue. A few strangers stand behind one another and, within seconds, create a tiny society. There are rules, rights, expectations and a shared sense of justice. Nobody writes them down. Nobody is officially in charge. Yet jump the queue and everyone knows something important has been violated.
But what?
That is the pleasure of everyday mysteries.
Why do we knock on wood? Why do people press crossing buttons repeatedly? Why do we keep “good boxes”? Why do we apologise when somebody else bumps into us? Why do intelligent people shout at machines? Why do habits with no obvious logic feel so deeply right?
We can search for the answer. We can ask AI. We can look up the history, psychology or science.
But perhaps curiosity in the age of instant answers also means not solving everything immediately.
First, notice it.
Ask someone else what they do. Discover that their normal is your absurd. Follow the strange little trail. Laugh at it. Argue about it. Wonder where it came from.
Because behind the buttons, drawers, queues and peculiar family rules are people. Copying people. Remembering childhood. Trying to belong. Creating order. Repeating things long after the reason has disappeared.
And sometimes doing something for no better reason than everybody else does it too.
So next week, we begin with one simple question:
Why do we do that?
Join us as we follow the clues through the strange, serious, funny and wonderfully mysterious habits of everyday life.
And yes, sooner or later, somebody is going to press that button.
At Next Week’s Tables.
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